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  2. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  3. Advertising and marketing controversies in the Philippines

    en.wikipedia.org/wiki/Advertising_and_marketing...

    Subway Philippines: In January 2023, Subway Philippines launched an online commercial on their Facebook page promoting their new B.M.T (Biggest, Meatiest, Tastiest) sandwiches. The digital campaign portrays social media influencer Kimpoy Feliciano as a "lover boy" who is infatuated with three women named B, M, and T.

  4. List of companies of the Philippines - Wikipedia

    en.wikipedia.org/wiki/List_of_companies_of_the...

    Location of the Philippines. The Philippines is a sovereign island country in Southeast Asia situated in the western Pacific Ocean. It is a founding member of the United Nations, World Trade Organization, Association of Southeast Asian Nations, the Asia-Pacific Economic Cooperation forum, and the East Asia Summit.

  5. Automotive industry in the Philippines - Wikipedia

    en.wikipedia.org/wiki/Automotive_industry_in_the...

    Honda Cars Philippines Inc. (HCPI) was established in October 1990. Under the Philippine government's Car Development Program, production operations commenced in February 1992, in their Santa Rosa, Laguna plant. To date, HCPI is a team of over 600 associates, working with 38 dealers nationwide and about 60 parts and materials suppliers.

  6. Philippines - Wikipedia

    en.wikipedia.org/wiki/Philippines

    The Philippines, [f] officially the Republic of the Philippines, [g] is an archipelagic country in Southeast Asia. In the western Pacific Ocean , it consists of 7,641 islands , with a total area of 300,000 square kilometers, which are broadly categorized in three main geographical divisions from north to south: Luzon , Visayas , and Mindanao .

  7. Global marketing - Wikipedia

    en.wikipedia.org/wiki/Global_marketing

    t. e. Global marketing is defined as “ marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives". [1] [2] Global marketing is also a field of study in general business management that markets products, solutions and services to customers locally ...

  8. Tourism in the Philippines - Wikipedia

    en.wikipedia.org/wiki/Tourism_in_the_Philippines

    Tourism is an important sector for the Philippine economy. The travel and tourism industry contributed 8.6% to the country's GDP in 2023; [ 1] this was lower than the 12.7% recorded in 2019 prior to the COVID-19 lockdowns. [ 2] Coastal tourism, encompassing beach and diving activities, constitutes 25% of the Philippines' tourism revenue ...

  9. Land reclamation in Metro Manila - Wikipedia

    en.wikipedia.org/wiki/Land_reclamation_in_Metro...

    The Cultural Center of the Philippines Complex in Bay City, Metro Manila. Bay City or the Manila Bay Freeport Zone is the 660-hectare (6.6 km 2) reclamation area that is split between the cities of Manila and Pasay on the north side and Parañaque on the south. [4] The original plan was to reclaim 3,000 hectares (30 km 2) of land in Manila Bay.