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  2. Organizational behavior - Wikipedia

    en.wikipedia.org/wiki/Organizational_behavior

    Business administration. Organizational behavior or organisational behaviour (see spelling differences) is the "study of human behavior in organizational settings, the interface between human behavior and the organization, and the organization itself". [1] Organizational behavioral research can be categorized in at least three ways: [2] Chester ...

  3. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    e. As part of consumer behavior, the buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. [ 1 ][ 2 ]

  4. Heuristic (psychology) - Wikipedia

    en.wikipedia.org/wiki/Heuristic_(psychology)

    Heuristic (psychology) Heuristics (from Ancient Greek εὑρίσκω, heurískō, "I find, discover") is the process by which humans use mental shortcuts to arrive at decisions. Heuristics are simple strategies that humans, animals, [1][2][3] organizations, [4] and even machines [5] use to quickly form judgments, make decisions, and find ...

  5. Organizational behavior management - Wikipedia

    en.wikipedia.org/wiki/Organizational_behavior...

    Organizational behavior management. Organizational behavior management (OBM) is a subdiscipline of applied behavior analysis (ABA), which is the application of behavior analytic principles and contingency management techniques to change behavior in organizational settings. Through these principles and assessment of behavior, OBM seeks to ...

  6. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    v. t. e. Consumer behaviouris the study of individuals, groups, or organisations and all the activities associated with the purchase, useand disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferencesaffect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct ...

  7. Vroom–Yetton decision model - Wikipedia

    en.wikipedia.org/wiki/Vroom–Yetton_decision_model

    The Vroom–Yetton contingency model is a situational leadership theory of industrial and organizational psychology developed by Victor Vroom, in collaboration with Philip Yetton (1973) and later with Arthur Jago (1988). The situational theory argues the best style of leadership is contingent to the situation. This model suggests the selection ...

  8. Theory of reasoned action - Wikipedia

    en.wikipedia.org/wiki/Theory_of_reasoned_action

    A positivistic approach to behavior research, TRA attempts to predict and explain one's intention of performing a certain behavior.The theory requires that behavior be clearly defined in terms of the four following concepts: Action (e.g. to go, get), Target (e.g. a mammogram), Context (e.g. at the breast screening center), and Time (e.g. in the 12 months). [7]

  9. Industrial and organizational psychology - Wikipedia

    en.wikipedia.org/wiki/Industrial_and...

    Psychology. Industrial and organizational psychology (I-O psychology) "focuses the lens of psychological science on a key aspect of human life, namely, their work lives. In general, the goals of I-O psychology are to better understand and optimize the effectiveness, health, and well-being of both individuals and organizations." [1]