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Slim fitting pants and jeans were worn not just by members of the teenage Mod or greaser subculture but also ordinary people. By 1962, Sears were selling tight jeans made from "stretch" denim that incorporated elastane. [9] The trend lasted until the end of the 1960s when "hippie" culture gave rise to flared pants and bell bottom jeans.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
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Adriano Goldschmied (born 1944, Trieste, Italy) is an Italian fashion designer who focuses on denim jeans. He is known as "the Godfather of denim" [1] and is the originator of "premium denim". [2] The founder of Diesel, [3] he also created Replay, Gap 1969, Agolde, [4] Goldsign, [5] and AG Adriano Goldschmied.
A pair of jeans Microscopic image of faded fabric. Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [1] and patented by Davis and Levi Strauss on May 20, 1873.
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