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Whitbread is a British multinational hotel and restaurant company headquartered in Houghton Regis, England.The business was founded as a brewery in 1742 by Samuel Whitbread in partnership with Godfrey and Thomas Shewell, with premises in London at the junction of Old Street and Upper Whitecross Street, along with a brewery in Brick Lane, Spitalfields.
The company was established by Whitbread as Travel Inn in 1987, to compete with Travelodge. Whitbread bought Premier Lodge in July 2004 and merged it with Travel Inn to form the current business under the name Premier Travel Inn, which was then shortened to the current name in October 2007. Premier Inn accounts for 70% of Whitbread's earnings.
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However in 2006, Whitbread sold majority of its standalone sites (Beefeater and Brewers Fayre without a Premier Inn) to Mitchells & Butlers, [3] who closed all the sites and re-branded them to Harvester and Toby Carvery. Whitbread's refurbishment programme was completed in 2008; the last site was the Woolpack outside Ashford in Kent.
Whitbread had offered £150 million to acquire the chain. [2] Most Harvesters were in the South East, and Bass had plans to rebrand other restaurants (such as the former Innkeeper's Fayre) elsewhere in England as Harvesters. When Bass divested its brewing division in 2000, the chain was looked after by the renamed company, Six Continents, until ...
Whitbread announced plans to convert more Brewers Fayre sites to the Taybarns brand during 2009 and 2010 [6] but this never happened, partly due to their high cost. Despite the success of Taybarns, it was announced in March 2016 that all sites would be returned to the Brewers Fayre brand starting with the site near Barnsley (The Wentworth) and ...
The seven Taybarns restaurants were in Barnsley, Coventry, Newcastle-under-Lyme, Gateshead, South Shields, Swansea, and Wigan. [4]In October 2009, the company made public its intention to expand rapidly, as did Fos, with CEO Martin Howe stating that some Brewers Fayre pubs would be converted to the Taybarns brand and up to thirty new restaurants to open the following year. [5]
Whitbread PLC, with 45 locations in the United Kingdom, was a major international franchisee until 2007. On January 17, 2007, Whitbread sold operating rights of all 45 restaurants back to TGI Fridays UK Limited (a consortium consisting of Carlson Restaurants Worldwide Inc. and ABN Amro Capital) thus exiting a partnership formed in 1986. [62]