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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
In 2008, American clothing manufacturer American Apparel reintroduced disco pants to the buying public, albeit in a version slightly different from the original from 30 years earlier. This new disco pant featured a super skinny fit and are generally considered to be leggings, as they are form-fitting from the waist all the way down to the hems.
By 2002, Wal-Mart had rolled out George Clothing across the United States, [20] and presently has annual global sales of £2bn. [8] In October 2009, the BBC reported that George @ Asda brand had officially become the UK's biggest selling clothing retailer, taking over from Marks & Spencer, with a 10% UK market share. [21]
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [101] This is marketed as quality fashion clothing at affordable prices.
These straight leg acid wash jeans remained popular throughout the 1980s and 1990s, until hip hop fashion went mainstream and it became fashionable for teenagers to sag their baggy pants. [4] High rise pants, jeans, and shorts were also popular with men's, young men's, teens, and boys clothing during the 1980s and early to mid 1990s.
From the early 19th century through the Edwardian period, the word waist was a term common in the United States for the bodice of a dress or for a blouse or woman's shirt.A shirtwaist was originally a separate blouse constructed like a shirt; i.e., of shirting fabric with turnover collar and cuffs and a front button closure.
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