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These specialized shoes may be used at parties, festivals, raves and to increase visibility. [1] Light-up shoes first became available in 1992. [citation needed] Originally light-up shoes were marketed towards children, [2] and they had a mechanism where the shoe would light up every time the person would step on the ground with them. [3]
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Companies also started to target some of their products at the casual fashion market. Soon, shoes were available for football, jogging, basketball, running, etc. Many sports had their relevant shoe, made possible by podiatrist development of athletic shoe technology. During the 1990s, shoe companies perfected their fashion and marketing skills.
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