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Tracking the behavior of users through mediums like email newsletters and other forms of marketing communication is a competitive advantage in online marketing. In fact, it is so valuable that there are companies that sell online user data or offer email tracking as a service, such as Bananatag, Mailtrack.io, and Yet Another Mail Merge.
Email tracking or email tracker is a method for monitoring whether the email message is read by the intended recipient. [1] Most tracking technologies use some form of digitally time-stamped record to reveal the exact time and date when an email is received or opened, as well as the IP address of the recipient.
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Another example of a video email provider from the early-to-mid 2000s is EyeMail Inc., founded in Atlanta, Georgia in 2004 and still operating. [2] [10] [11] Since the mid-to-late 2010s, video email has been massively adopted by marketers, as producing digital video has become easier and less expensive due to technological advances.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
Tox is a peer-to-peer instant-messaging and video-calling protocol that offers end-to-end encryption. The stated goal of the project is to provide secure yet easily accessible communication for everyone. [2] A reference implementation of the protocol is published as free and open-source software under the terms of the GNU GPL-3.0-or-later.