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NJOY's stated mission is to “make smoking history.” NJOY supplies e-cigarettes for independent, government-funded studies on smoking and e-cigarettes. [12] [13] The brand recovered in the following years. [14] In 2022, the FDA authorized several NJOY e-cigarette products to be legally marketed in the U.S. [15] [16]
The agency's inscrutable approach to harm-reducing nicotine products sacrifices consumer choice and public health on the altar of youth protection.
The FDA said it authorized four menthol e-cigarettes from NJOY, the vaping brand recently acquired by tobacco giant Altria, which also makes Marlboro cigarettes. The decision lends new credibility to vaping companies’ longstanding argument that their products can help blunt the toll of smoking, which is blamed for 480,000 U.S. deaths annually ...
The other two Njoy menthol products are disposable e-cigarettes. Njoy’s products accounted for less than 3% of U.S. e-cigarette sales in the past year, according to retail data from Nielsen. Vuse, owned by Reynolds American, and Juul control about 60% of the market, while hundreds of disposable brands account for the rest.
The FDA first began regulating e-cigarettes in August 2016 and it has authorized 27 e-cigarette products for sale in the U.S. to date, including Altria-owned NJOY's menthol vape products.
Electronic dance music superstar Avicii recently became the latest celebrity to endorse electronic cigarettes. The NJoy ad set to his hit "Hey, Brother" features a squirrel mascot, a wedding ...
On December 20, 2018, Altria finalized the acquisition of a 35% stake in JUUL Labs, an e-cigarette company based out of San Francisco, California, for $12.8 billion. [18] On November 3, 2019, it was reported that Altria was taking a $4.5 billion writedown on its stake in Juul, 35% of its original value. [19]
E-Lites, Vype, SKYCIG, NJOY, and Gamucci e-cigarette businesses spent a total of approximately £8.4 million on promoting e-cigarettes in the UK in 2013, across various outlets. [52] British American Tobacco spent £3.6 million in the UK in marketing its Vype product in 2014. [52]
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