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Creative Aspects & Mood – Different mediums for communication should be considered when developing a campaign. Social media might be more effective in generating emotion than a billboard poster on a main road. Flexibility – In order to adapt to rapidly changing marketing environments it is important for strategies to be flexible.
Motivational posters can have behavioral effects. For example, Mutrie and Blamey, [4] of the University of Glasgow and the Greater Glasgow Health Board, found in one study that their placement of a motivational poster that promotes stair use in front of an escalator and a parallel staircase, in an underground station, doubled the amount of stair use.
Poster: Target local audiences with these billboards, which are visible to vehicular traffic, and are ideal for the introduction of new products/services. Marketers use posters to achieve advertising objectives and increase brand awareness by placing multiple units in strategic locations while lowering the cost per thousand impressions.
A business owner might start a business because they have a business idea and may have observed a gap in the market. They may also want to go into business for themselves because they have ...
successful, represent the most effective means for producing such change. In order to address this question, we compared the efficacy of two different types of interventions to change the food intake of fast food restaurant patrons, one that provides calorie
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. [1] [2] [3] Typically, ...
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