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Best Buy, in a shift toward AI, laid off Geek Squad field agents, home-theater repair technicians and phone support specialists last week, according to current and former employees. The Richfield ...
Geek Squad, Inc. is a subsidiary of American and Canadian multinational consumer electronics corporation Best Buy, headquartered in Richfield, Minnesota.The subsidiary was originally an independent company founded by "Chief Inspector" Robert Stephens on June 16, 1994, and offers various computer-related services and accessories for residential and commercial clients.
In October, Best Buy acquired Minneapolis-based Geek Squad, then a 24-hour residential computer repair business with offices in Minneapolis, Chicago, Los Angeles, and San Francisco. [34] Best Buy stores in the U.S. surpassed the 600-store mark and the company opened its first global-sourcing office in Shanghai in 2003.
The Genius Bar is a technical support service provided by Apple Inc. inside Apple Stores to support the use of its products and services. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially trained and certified by Apple, with multiple levels of certification depending on the products serviced.
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In turn, GreatCall was acquired by electronics retailer Best Buy on August 15, 2018, for $800 million. [1] GreatCall's CEO became Best Buy Health's president of active aging. [11] In May 2021, the company renamed itself Lively, taking the name of the company it had acquired in 2015. [12] Lively became available on Apple Watch in 2021. [13]
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