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As female mod fashion became more mainstream, slender models like Jean Shrimpton and Twiggy began to exemplify the mod look. Maverick fashion designers emerged, such as Quant, who was known for her miniskirt designs, and John Stephen, who sold a line named "His Clothes" and whose clients included bands such as Small Faces. [56]
Due to the influence of mod bands like the Beatles or the Rolling Stones, mop-top hairstyles were most popular for white and Hispanic men during the mid 60s. [ citation needed ] The mod haircut began as a short version around 1963 through 1964, developed into a longer style worn during 1965–66, and eventually evolved into an unkempt hippie ...
John Stephen (28 August 1934 – 1 February 2004), dubbed by the media the £1m Mod and the King Of Carnaby Street, was one of the most important fashion figures of the 1960s. [ 1 ] Stephen was the first individual to identify and sell to the young menswear mass market which emerged in the late 1950s and early 1960s.
The popularity of the mod subculture had allowed for straight men to show an interest in fashion, and the sexual revolution allowed for men to present themselves in an overtly sexual manner. [14] As early as Brioni 's 1952 fashion show at Pitti Palace , the style of the Peacock Revolution were being anticipated.
Focused on music and fashion, the subculture has its roots in a small group of stylish London-based young men in the late 1950s who were termed modernists because they listened to modern jazz. [ 2 ] ^ Grossman, Henry; Spencer, Terrance; Saton, Ernest (13 May 1966).
Elements of the mod subculture include fashion (often tailor-made suits); music (including soul, rhythm and blues, ska, jazz, and later splintering off into rock and freakbeat after the peak Mod era); and motor scooters (usually Lambretta or Vespa). The original mod scene was associated with amphetamine-fuelled all-night dancing at clubs. [138]
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