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Hovis Ltd is a British company that produces flour, yeast and bread. Founded in Stoke-on-Trent, it began mass-production in Macclesfield in 1886. Hovis became part of Rank Hovis McDougall (RHM) in 1962 after a succession of mergers. RHM, with its brands including Hovis and Mother's Pride, was acquired by Premier Foods
In 1962, the company acquired the Hovis-McDougall Company, founded in 1957 after the merger of Hovis Bread Flour Company, founded in 1898, and McDougall Brothers, founded in 1864 by Alexander, Isaac, Arthur, John and James Thomas, with its famous Hovis brand of bread and became Rank Hovis McDougall Limited. [11]
The advert shows a boy (played by Carl Barlow [4]) pushing a bicycle laden with bread up a picturesque English cobbled street. A voiceover, presumably of the boy at a later age, nostalgically describes the trip, while a recording of the largo from Dvořák 's Symphony No. 9 "From the New World" is played by the Ashington Colliery Band.
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From 1967 to 2007, the Hovis brand of bread was owned by Rank Hovis McDougall, and for much of that time was the market leader in the United Kingdom. However, following a "chop and change" marketing strategy, including several "confused" brand relaunches through the first half of the 2000s, [3] rival brand Warburtons had increased sales and profits, and in 2006 both brands had approximately 28 ...
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