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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). [1] Web development can range from developing a simple single static page of plain text to complex web applications , electronic businesses , and social network services .
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Web design encompasses many different skills and disciplines in the production and maintenance of websites.The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.
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Selected poster abstracts are then designated for oral presentation or poster presentation. Quite often, poster content is embargoed from release to the public until the commencement of the poster session. Typically a separate hall or area of a convention floor is reserved for the poster session where researchers accompany a paper poster ...
Web content writers must have the skills to insert paragraphs and headlines containing keywords for search engine optimization, as well as to make sure their composition is clear, to reach their target market. They need to be skilled writers and good at engaging an audience as well as understanding the needs of web users.
Under this principle, visual and design aspects (presentation and style) are separated from the core material and structure (content) of a document. [ 1 ] [ 2 ] [ 3 ] A typical analogy used to explain this principle is the distinction between the human skeleton (as the structural component) and human flesh (as the visual component) which makes ...
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