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In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
A three-pronged marketing strategy was devised. The first element was the selection of the brand's first spokesman, Bob Richards, two-time Olympic pole vault champion. The second was the reentry of Wheaties into the sports television sponsorship arena, pioneering the concepts of the pre-game and post-game show.
Easy Skanking in Boston '78 is the fifth live album by Jamaican reggae band Bob Marley and the Wailers. It was released on February 3, 2015, by Island Records and Tuff Gong . It was recorded at the Boston Music Hall (now The Wang Theatre) on June 8, 1978, as part of the band's Kaya Tour in support of their 10th studio album, Kaya .
— Bob Marley and the Wailers, “Forever Loving Jah” ... I tried 7 toasted oat cereals, and this brand is better than Cheerios. Food. Cheapism. 15 unexpected things to make in your waffle ...
Commissioned by Danny Sims (co-founder and owner of JAD Records) and issued after Marley's death in May 1981, Chances Are was a collection of previously unreleased recordings from 1968 to 1972 that were produced by JAD during Marley's time living in the U.S. and otherwise working with JAD back and forth from Jamaica to the States.
Freakies was a brand of sweetened breakfast cereal produced by Ralston and sold in the United States.The cereal – which consisted of crunchy, light brown, torus-shaped amalgam – was Ralston's first major venture into the sweetened ready-to-eat cereal market, and was marketed using a cast of seven creatures known collectively as "the Freakies".
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