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A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [ 1 ]
The Trade Desk is the world's largest independent DSP (demand-side platform), which means it helps advertisers purchase ad space across a wide range of platforms. DSPs usually work with sell-side ...
On September 21, 2016, The Trade Desk became a public company with an $18 offering price. The company's opening day was reported as a "vote of confidence for the demand-side platform, whose S1 filing revealed healthy financials: Triple digit revenue growth and profitability — rare in a sector that is seeing much of its growth chomped away by the duopoly Google and Facebook."
An advertiser contracts with a demand-side platform (DSP) to create a campaign, specifying budgets, goals, and target audiences. Then, when viewers are streaming something or visiting a website ...
Another winner that's not as well known as those "Magnificent Seven" stocks above is The Trade Desk (NASDAQ: TTD), the leading independent demand-side platform (DSP). The Trade Desk provides a ...
A visualization of the real-time bidding market in online advertising.It is reproduced under a Creative Commons license from Diaz Ruiz (2024) [1]. Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets.
A supply-side platform interfaces on the publisher side to advertising networks and exchanges, which in turn interface to demand-side platforms (DSP) on the advertiser side. [ 3 ] [ 4 ] This system allows advertisers to put online advertising and DOOH advertising before a selected target audience . [ 5 ]
DSP may refer to: Computing. Digital signal processing, ... Demand-side platform, a system to facilitate the buying of online advertising; Education
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