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2. Demand-side platform - Wikipedia

   en.wikipedia.org/wiki/Demand-side_platform

   A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [ 1 ]

3. Is The Trade Desk Stock a Buy Now? - AOL

   www.aol.com/trade-desk-stock-buy-now-112100104.html

   Meta Platforms and Alphabet ... The Trade Desk is a demand-side advertising technology company that sells programmatic ad inventory autonomously. In English, it matches advertisers to their ideal ...

4. Header bidding - Wikipedia

   en.wikipedia.org/wiki/Header_bidding

   Header bidding, also known as advance bidding or pre-bidding, [3] is a programmatic advertising technique where publishers offer their ad inventory to multiple ad exchanges, or demand-side platforms (DSPs), at the same time before calling their ad servers. This approach stands in contrast to the traditional waterfall method, which involves ...

5. Real-time bidding - Wikipedia

   en.wikipedia.org/wiki/Real-time_bidding

   Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]

6. Better Advertising Stock: The Trade Desk vs. Alphabet - AOL

   www.aol.com/better-advertising-stock-trade-desk...

   The Trade Desk is the world's largest independent DSP (demand-side platform), which means it helps advertisers purchase ad space across a wide range of platforms. DSPs usually work with sell-side ...

7. Could Buying The Trade Desk Today Set You Up for Life? - AOL

   www.aol.com/finance/could-buying-trade-desk...

   One steady winner in the tech sector has been digital advertising. Alphabet and Meta Platforms, ... TTD), the leading independent demand-side platform (DSP). The Trade Desk provides a self-serve ...