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A supply-side platform (SSP) or sell-side platform is a technology platform to enable web publishers and digital out-of-home (DOOH) media owners to manage their advertising inventory, fill it with ads, and receive revenue. [1]
Large publishers often manage multiple advertising networks and use supply-side platforms (SSPs) to manage advertising yield. Supply-side platforms utilize data generated from impression-level bidding to help tailor advertising campaigns. Applications to manage ad operations are also often bundled into SSPs.
Smaato was established in 2005 and one year later introduced its mobile supply-side platform (SSP). In 2012, Smaato launched its real-time bidding ad exchange. [citation needed] Thereafter, the company's focus shifted towards mobile acquisition and expansion of its automation platform's self-service aspect.
"[Demand-side platforms] like The Trade Desk, [supply-side platforms] like Magnite and PubMatic, specialist ad tech services like Criteo, and companies supporting alternative IDs and data ...
A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [ 1 ]
Digital supply chain platform Beacon announced on Monday it has raised over $50 million in an oversubscribed Series B round led by Northstar.vc with participation from Upper90 and existing ...
It is a piece of JavaScript code that manages the header bidding auction [38] by calling out to various demand partners and SSPs (Supply-Side Platforms). Demand Partner Integration: The wrapper integrates with multiple demand partners to solicit bids for the publisher’s ad inventory. Each demand partner responds with a bid for the inventory. [39]
An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. [1] Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.