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A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [ 1 ]
Data streams are integrated with demand side platform (DSP) within programmatic advertising ecosystem. Parties (e.g., advertisers) can exchange the users' IDs and concatenate with them existing profiles.
In 2019, Equativ acquired LiquidM, a global Demand Side Platform (DSP) based in Berlin. [10] In 2021, Equativ acquired DynAdmic, a Cookie-Free CTV and Video Advertising Platform providing Managed DSP services. [11] In 2022, Equativ acquired Nowtilus, a German Advanced TV specialist. [12]
TubeMogul's DSP aggregates multiple inventory sources, including advertising exchanges, supply-side platforms, advertising networks as well as direct relationships with premium publishers, local and national broadcasters, cable networks and multichannel video programming distributors.
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DSP may refer to: Computing. Digital signal processing, ... Demand-side platform, a system to facilitate the buying of online advertising; Education
A visualization of the real-time bidding market in online advertising.It is reproduced under a Creative Commons license from Diaz Ruiz (2024) [1]. Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets.
Moving on to revenue contribution by platform. HPC increased 19% quarter over quarter to account for 53% of our fourth quarter revenue. Smartphones increased 17% to account for 35%.
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related to: dsp demand side platform