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2. Demand-side platform - Wikipedia

   en.wikipedia.org/wiki/Demand-side_platform

   A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad ...

3. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Demand side platforms thus have ads ready to display, and are searching for users to view them. Bidders get the information about the user ready to view the ad, and decide, based on that information, how much to offer to buy the ad space. According to the Internet Advertising Bureau, a demand side platform has 10 milliseconds to respond to an ...

4. Better Advertising Stock: The Trade Desk vs. Alphabet - AOL

   www.aol.com/better-advertising-stock-trade-desk...

   The Trade Desk is the world's largest independent DSP (demand-side platform), which means it helps advertisers purchase ad space across a wide range of platforms. DSPs usually work with sell-side ...

5. Real-time bidding - Wikipedia

   en.wikipedia.org/wiki/Real-time_bidding

   A visualization of the real-time bidding market in online advertising.It is reproduced under a Creative Commons license from Diaz Ruiz (2024) [1]. Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets.

6. Is The Trade Desk a Strong Buy After Its Tremendous Recent ...

   www.aol.com/finance/trade-desk-strong-buy...

   An advertiser contracts with a demand-side platform (DSP) to create a campaign, specifying budgets, goals, and target audiences. Then, when viewers are streaming something or visiting a website ...

7. Is The Trade Desk's New Streaming OS a Roku Killer? - AOL

   www.aol.com/trade-desks-streaming-os-roku...

   Because The Trade Desk claims to still concentrate on its demand-side platform, which is where it makes all of its money today, it has the potential to undercut Roku's rates it charges advertisers ...

8. Header bidding - Wikipedia

   en.wikipedia.org/wiki/Header_bidding

   It is a piece of JavaScript code that manages the header bidding auction [38] by calling out to various demand partners and SSPs (Supply-Side Platforms). Demand Partner Integration: The wrapper integrates with multiple demand partners to solicit bids for the publisher’s ad inventory. Each demand partner responds with a bid for the inventory. [39]

9. Could Buying The Trade Desk Today Set You Up for Life? - AOL

   www.aol.com/finance/could-buying-trade-desk...

   Alphabet and Meta Platforms, ... (NASDAQ: TTD), the leading independent demand-side platform (DSP). The Trade Desk provides a self-serve, automated, cloud-based platform, enhanced by artificial ...