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  2. Freemium - Wikipedia

    en.wikipedia.org/wiki/Freemium

    In the freemium business model, business tiers start with a "free" tier. Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (offline) goods that expand the functionality of the free version of the software.

  3. Subscription business model - Wikipedia

    en.wikipedia.org/wiki/Subscription_business_model

    A common variation of the model in online games and on websites is the freemium model, in which the first tier of content is free. Still, access to premium features (for example, game power-ups or article archives) is limited to paying subscribers. [4] In addition to the freemium model, other subscription pricing variations are gaining traction.

  4. Mailchimp - Wikipedia

    en.wikipedia.org/wiki/Mailchimp

    Mailchimp is a marketing automation and email marketing platform. "Mailchimp" is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong,with Dan Kurzius joining at a later date.

  5. Premium (marketing) - Wikipedia

    en.wikipedia.org/wiki/Premium_(marketing)

    Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward. An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses. Self-liquidating premiums are when a consumer is expected to pay a designated monetary value for a gift or item.

  6. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services. [4]

  7. Premium - Wikipedia

    en.wikipedia.org/wiki/Premium

    Premium segment, high-price brands or services in marketing, e.g.: Premium business model, offering high end products and services; Premium domain; Premium email, a marketing term used by for-profit email services; Premium fare, a higher fare on a public transport service; Premium gasoline, a grade of gasoline, with the highest octane rating

  8. Premium pricing - Wikipedia

    en.wikipedia.org/wiki/Premium_pricing

    Premium refers to a segment of a company's brands, products, or services that carry tangible or imaginary surplus value in the upper mid- to high price range. [ 2 ] [ 3 ] The practice is intended to exploit the tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction.

  9. Unsubscribe - Wikipedia

    en.wikipedia.org/wiki/Unsubscribe

    Unsubscribe may refer to: Unsubscribing from a mailing list , where an individual or an organization sends material to multiple recipients Unsubscribing from a subscription business model , where a customer must pay a subscription price to have access to a product or service

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