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2. Why Jennifer Lopez Loves the IT Cosmetics Superhero Mascara - AOL

   www.aol.com/entertainment/why-jennifer-lopez...

   It makes you look put together and classy, even without other cosmetics caked on. Say goodbye to mascara brands which smudge underneath your eyes, wear off throughout the day and clump together ...

3. Kiehl's - Wikipedia

   en.wikipedia.org/wiki/Kiehl's

   In April 2000, L'Oréal, the French beauty and cosmetics company, acquired Kiehl's for between $100–$150 million.L'Oréal had pursued the purchase of the company for more than two years but the catalyst for a deal came when Kiehl's had difficulty handling the growing volume of orders due to the company's increased popularity.

4. Jamie Kern Lima - Wikipedia

   en.wikipedia.org/wiki/Jamie_Kern_Lima

   Jamie Kern Lima (née Jamie Marie Kern) is an American entrepreneur, investor, and media personality.She co-founded IT Cosmetics, which she sold to L'Oréal for $1.2 billion in 2016, becoming the first female chief executive officer of a L'Oréal brand. [2]

5. Ulta Beauty - Wikipedia

   en.wikipedia.org/wiki/Ulta_Beauty

   Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of cosmetic stores headquartered in Bolingbrook, Illinois. [2] Ulta Beauty carries both high- and low-end cosmetics , fragrances , nail products, bath and body products, beauty tools and haircare products.

6. Ulta Salon: Great Prices For Consumers, Great Value For Investors

   www.aol.com/news/2014-01-21-the-united-states...

   Ulta Salon, Cosmetics, & Fragrance is the largest beauty retailer in the United States, providing a one-stop shop for all the beauty and salon products and services a consumer could desire. The ...

7. e.l.f. - Wikipedia

   en.wikipedia.org/wiki/E.l.f._(cosmetics)

   e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.