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Slice was reintroduced in India by PepsiCo in 2008 as a mango-flavored fruit drink [1] where it is currently advertised as Tropicana Slice. [3] The trademark rights for “Slice” in the United States and Canada were acquired by "New Slice Ventures LLC" in 2018, [4] which introduced it as a brand of sparkling water containing organic fruit ...
On August 3, 2021, PepsiCo announced that they would sell a majority stake in Tropicana, Naked Juice, and other juice brands to PAI Partners for $3.3 billion, to concentrate on their healthy snack foods and zero-calorie beverages. They would retain a 39% stake in the new joint-venture company and have exclusive distribution rights to the brands ...
Anthony Talamo Rossi (September 13, 1900 – January 24, 1993) was an Italian-born American who founded Tropicana Products, a producer of orange juice, in 1947 in Bradenton, Florida. It grew from 50 employees to over 8,000 in 2004, expanding into multiple product lines and becoming one of the world's largest producers and marketers of citrus juice.
The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign. Tropicana reignited a 15-year feud with customers over its packaging design ...
PepsiCo announced it will sell Tropicana, Naked and other select juice brands to private equity firm PAI Partners. The company will net $3.3 billion in after-tax proceeds from the deal, and also ...
In the world of advertising, the Tropicana disaster of 2008-09 is already legendary as a failed product debut. The orange juice container redesign by controversial brand guru Peter Arnell ...
Maaza's mango drink competes with Pepsi's Slice brand of mango drink and Frooti, manufactured by Parle Agro. While Frooti was sold in small cartons, Maaza and Slice were initially sold in returnable bottles. However, all brands are also now available in small cartons and large PET bottles.
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