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  2. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    This caused controversy among iPhone developers and users, and the United States Federal Communications Commission (FCC) began investigating Apple's active decision to deny users' ability to install Google Voice from the Apple online store which is the only official way for users to download and install iPhone applications. [55]

  3. Typography of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Typography_of_Apple_Inc.

    The design references a number of different other typefaces, notably FF DIN (used in the UI of the Camera app in iOS 7 and iOS 8), Helvetica (used in the UI in iOS 6 and below), Helvetica Neue (used in the UI of iOS 7 and iOS 8 as well as OS X Yosemite, with some devices even with iOS 4 through iOS 6), Roboto (Google's new UI typeface), and ...

  4. List of generic and genericized trademarks - Wikipedia

    en.wikipedia.org/wiki/List_of_generic_and...

    Used widely in the United Kingdom as it is the dominant brand. [179] PowerPoint: Slide show presentation program: Microsoft [185] Pritt Stick Glue stick: Henkel: A newspaper article by the Daily Mirror (on 27 March 2010) treated the brand as a generic name, [186] another example of use is by The Guardian on its 16 June 2007 article. [187] Putt ...

  5. Individual branding - Wikipedia

    en.wikipedia.org/wiki/Individual_branding

    Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company."

  6. Discover the latest breaking news in the U.S. and around the world — politics, weather, entertainment, lifestyle, finance, sports and much more.

  7. Visual brand language - Wikipedia

    en.wikipedia.org/wiki/Visual_brand_language

    Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.

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