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  2. Tracker (business software) - Wikipedia

    en.wikipedia.org/wiki/Tracker_(Business_Software)

    Tracker is a family of business software products developed by Automation Centre. Each product includes applications for various business processes . While these products share a similar process framework, they differ in platform deployment.

  3. Affiliate tracking software - Wikipedia

    en.wikipedia.org/wiki/Affiliate_tracking_software

    Affiliate Tracking Software is used to track the referral, endorsement or recommendation made by one person or company to buy products or services from another person or company. Tracking is necessary to manage and reward or compensate the participants of an affiliate marketing group of participants or affiliate networks .

  4. Ad tracking - Wikipedia

    en.wikipedia.org/wiki/Ad_Tracking

    Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition.

  5. Tracking software - Wikipedia

    en.wikipedia.org/wiki/Tracking_software

    Tracking software may mean: GPS tracking software; Multitrack recording software; Music tracker; Computer surveillance software Employee monitoring software; Email ...

  6. Email tracking - Wikipedia

    en.wikipedia.org/wiki/Email_tracking

    Email tracking or email tracker is a method for monitoring whether the email message is read by the intended recipient. [1] Most tracking technologies use some form of digitally time-stamped record to reveal the exact time and date when an email is received or opened, as well as the IP address of the recipient.

  7. Sprinklr - Wikipedia

    en.wikipedia.org/wiki/Sprinklr

    Sprinklr is an American software company that develops a software as a service (SaaS) customer experience management (CXM) platform. [3] The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.

  8. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

  9. Performance-based advertising - Wikipedia

    en.wikipedia.org/wiki/Performance-based_advertising

    Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement. [ citation needed ] Performance marketing is different from Brand Marketing which focuses on awareness, consideration, and opinions among target consumers.

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