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  2. List of benchmarking methods and software tools - Wikipedia

    en.wikipedia.org/wiki/List_of_benchmarking...

    With evaluation it means the level of achieving the target for a particular evaluation item. There are general "methods", approaches as well as IT-supported "software tools" that respectively enable an effective and efficient work. The following is a list of notable methods and benchmarking software tools.

  3. Ad tracking - Wikipedia

    en.wikipedia.org/wiki/Ad_Tracking

    There are several tools to track online ads: banner ads, ppc ads, pop-up ads, and other types. Many online advertising companies such as Google offer their own ad tracking service (Google Analytics) in order to effectively use their service to generate a positive ROI. Third-party ad tracking services are commonly used by affiliate marketers.

  4. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

  5. Comparison of CRM systems - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_CRM_systems

    Time Tracking Attaching Emails to Business Objects Desktop Environment Global Search LDAP Support Act! CRM: Yes Yes en, de, fr Yes Yes Yes No Adempiere? ? ? ? ? ? ? ? ? Base CRM: Yes Yes de, en, es, fr, nl, pl, pt Yes Yes Yes No Yes No Capsule (CRM) Gmail G Suite: No en Yes No Yes Yes Yes ? CiviCRM? Yes Yes Over 40

  6. List of web analytics software - Wikipedia

    en.wikipedia.org/wiki/List_of_web_analytics_software

    This is a list of web analytics software used to collect and display data about visiting website users. ... Tracking method Latest stable release Latest release date ...

  7. Performance indicator - Wikipedia

    en.wikipedia.org/wiki/Performance_indicator

    Most professional services firms (for example, management consultancies, systems integration firms, or digital marketing agencies) use three key performance indicators to track the health of their businesses. They typically use professional services automation (PSA) software to keep track of and manage these metrics.

  8. Application performance management - Wikipedia

    en.wikipedia.org/wiki/Application_performance...

    In the fields of information technology and systems management, application performance management (APM) is the monitoring and management of the performance and availability of software applications. APM strives to detect and diagnose complex application performance problems to maintain an expected level of service .

  9. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    CRM systems that track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales. Some CRM software is available as a software as a service (SaaS), delivered via the internet and accessed via a web browser instead of being installed on a local computer. Businesses using the software do not ...