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  2. Gateway Program (Northeast Corridor) - Wikipedia

    en.wikipedia.org/wiki/Gateway_Program_(Northeast...

    By 2019, project stakeholders had decided to create a bi-state agency to oversee the project's planning, funding, and construction of the rail tunnels and bridges. Creating this Gateway Development Commission required identical legislation in the New York and New Jersey legislatures, which both states passed on June 24, 2019.

  3. Phase-gate process - Wikipedia

    en.wikipedia.org/wiki/Phase-gate_process

    A phase-gate process (also referred to as a waterfall process) is a project management technique in which an initiative or project (e.g., new product development, software development, process improvement, business change) is divided into distinct stages or phases, separated by decision points (known as gates).

  4. File:Brand Project Timeline Overview (October 2020 update).pdf

    en.wikipedia.org/wiki/File:Brand_Project...

    Main page; Contents; Current events; Random article; About Wikipedia; Contact us

  5. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  6. DMAIC - Wikipedia

    en.wikipedia.org/wiki/DMAIC

    The purpose of this step is to clearly pronounce the business problem, goal, potential resources, project scope, and high-level project timeline. This information is typically captured within the project charter document. At this stage, it is written down what is currently known, one seeks to clarify facts, set objectives and form the project ...

  7. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    It is very challenging to decide what pricing strategy to follow as it differs from one product or service to another, or even when the product or service remains the same but the strategy changes, such as switching to subscription-based pricing (an example of this is Adobe's major shift from selling its Creative Suite software as a single ...

  8. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...

  9. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]