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Rodan & Fields, LLC, known as Rodan + Fields or R+F, is an American skincare and haircare company. Katie Rodan and Kathy A. Fields, creators of Proactiv, founded Rodan + Fields in 2000 and sold it in 2003. [1] [2] They relaunched the brand in 2007 as a multi-level marketing firm, [3] using independent consultants to sell its products. [4]
Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities. [2]
We tested the Rodan + Field Redefine Regimen, a skincare line of multiple products meant to lift, sculpt, and rejuvenate your skin over time.
Fields opened her private practice in 1987, located in San Francisco. [5] In the 1990s, Fields and Katie Rodan created the acne treatment Proactiv. In 2002, Fields and Rodan created the business Rodan + Fields, which primarily sold anti-aging products. [6] Fields is also an Assistant Professor of Dermatology at University of California, San ...
Skincare brand Rodan + Fields topped $1 billion in revenue thanks to pictures on social media.
Katie Rodan (née Pregerson, born 1955–1956) is an American dermatologist, entrepreneur, [2] and author. [3] She is co-creator of the acne management system Proactiv, co-founder of multi-level marketing skincare company Rodan + Fields, and operates a private cosmetic dermatology practice in Oakland, California.
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