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Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1] This style of communication relies on the way one's brain perceives the outside images.
Images have always been involved in learning with pictures and artwork to help define history or literary works. There is also a long tradition of using texts as educational images that reaches back to the Enlightenment. [1] However, visual literacy in education is becoming a much broader and extensive body of learning and comprehension.
Graphic Communications focuses on the technical aspects of producing and distributing items of visual communication. This includes technical aspects associated with the production of tangible items such as books, magazines and packaging, as well as digital items such as e-newsletters, interactive apps, websites, video and virtual reality applications.
The mass communication of images has made spread of news and information a much quicker process. As a result, certain images may go "viral", meaning the image may have been shared and seen by a large number of audiences, and attracted mainstream media attention. [24] Images are utilized in a variety of ways for a number of purposes.
The key elements of a presentation consists of presenter, audience, message, reaction and method to deliver speech for organizational success in an effective manner." [ 3 ] Presentations are widely used in tertiary work settings such as accountants giving a detailed report of a company's financials or an entrepreneur pitching their venture idea ...
Therefore, the designers often spatially represent the most important relationship being depicted in an infographic. There are also three basic provisions of communication that need to be assessed when designing an infographic – appeal, comprehension, and retention. [34] "Appeal" is the idea that communication needs to engage its audience.
Multimedia presentations are presentations featuring multiple types of media. The different types of media can include text , graphics , audio , video , and animations . These different types of media convey information to their target audience and effectively communicate with them.
Charles Joseph Minard's Carte Figurative illustrates facts related to Napoleon's 1812 Russian campaign.. Visual literacy is the ability to interpret, negotiate, and make meaning from information presented in the form of an image, extending the meaning of literacy, which commonly signifies interpretation of a written or printed text.