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Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever. [4] [5]
The Dove Campaign for Real Beauty is a marketing campaign which focuses on building self confidence in women and young children. Launched by Unilever in 2004, [ 1 ] Dove 's partners in the campaign include Ogilvy , Edelman , and Harbinger Capital . [ 2 ]
The body image trap: How the media makes us doubt our beauty 13 unspoken struggles women have to deal with This mom says there need to be more support, less judgment in parenting
But a new commercial for Secret's latest "Whole Body" deodorant is encouraging women to use it "from pits to bits" and shows a spokesmodel spraying it underneath her sports bra and even down her ...
The video fades to the statement, "No wonder our perception of beauty is distorted." The film ends with an invitation to take part in the "Dove Real Beauty Workshops," the logo for the Dove Self-Esteem Fund, and, in some versions, the website address of Unilever-Dove's Campaign For Real Beauty, for which the film was originally produced.
INSIDE EDITION -- In honor of Father's Day, Dove just released a new commercial featuring videos of men at the exact moment they find out that they're going to be dads. It is sure to melt your heart.
Women of Faith [1] is a Christian global ministry (87 countries) providing digital media, resources and events to encourage and equip women to experience a deeper relationship with Jesus. It has staged non-denominational events across North America.