enow.com Web Search

Search results

  1. Results from the WOW.Com Content Network
  2. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

  3. Loyalty business model - Wikipedia

    en.wikipedia.org/wiki/Loyalty_business_model

    The loyalty business model is a business model used in strategic management in which a company's resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed.

  4. A Guide to Using Loyalty Programs for Discounts and Freebies

    www.aol.com/guide-using-loyalty-programs...

    4. Combine loyalty programs with Other Discounts: To maximize your savings, stack loyalty program benefits with other discounts, such as coupons, sales, or cashback offers. This approach can lead ...

  5. Loyalty program - Wikipedia

    en.wikipedia.org/wiki/Loyalty_program

    A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...

  6. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  7. Double jeopardy (marketing) - Wikipedia

    en.wikipedia.org/wiki/Double_jeopardy_(marketing)

    There are two potential deviations from double jeopardy, (1) a brand with unusually low penetration and consequently higher loyalty constituting its market share (known as a niche brand), and (2) unusually high penetration and low repeat-purchase rates (known as a change-of-pace brand). [9] Known examples include:

  8. Relationship marketing - Wikipedia

    en.wikipedia.org/wiki/Relationship_marketing

    Relationship marketing refers to an arrangement where both the buyer and seller have an interest in a more satisfying exchange. This approach aims to transcend the post-purchase-exchange process with a customer in order to make richer contact by providing a more personalised purchase, and using the experience to create stronger ties.

  9. Brand loyalty - Wikipedia

    en.wikipedia.org/wiki/Brand_loyalty

    Corporate brand loyalty is where an individual buys products from the same manufacturer repeatedly and without wavering, rather than from other suppliers. [2] In a business-to-business context, the term source loyalty is also used. [3] Loyalty implies dedication and should not be confused with habit, its less-than-emotional engagement and ...