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  2. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).

  3. Affiliate marketing - Wikipedia

    en.wikipedia.org/wiki/Affiliate_marketing

    Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process . [ 1 ]

  4. Cost per order - Wikipedia

    en.wikipedia.org/wiki/Cost_per_order

    Cost per order, also called cost per purchase, is the cost of internet advertising divided by the number of orders.Cost per order, along with cost per impression and cost per click, is the starting point for assessing the effectiveness of a company's internet advertising and can be used for comparison across advertising media and vehicles and as an indicator of the profitability of a firm's ...

  5. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Cost-per-click (CPC) is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is: Cost-per-click ($) = Advertising cost ($) / Ads clicked (#) There are two primary models for determining pay-per-click: flat-rate and bid-based.

  6. Numeric distribution - Wikipedia

    en.wikipedia.org/wiki/Numeric_distribution

    Numeric distribution is based on the number of outlets that carry a product (that is, outlets that list at least one of the product's stock-keeping units, or SKUs).It is defined as the percentage of stores that stock a given brand or SKU, within the universe of stores in the relevant market.

  7. Affiliate (commerce) - Wikipedia

    en.wikipedia.org/wiki/Affiliate_(commerce)

    The process where an organization will pay commission to an affiliate to promote their products either through a website, blog, email or social media. Affiliate marketing brings the power of network effects to brand outreach, using current customers and ambassadors as a channel for marketing outreach.

  8. List of price index formulas - Wikipedia

    en.wikipedia.org/wiki/List_of_price_index_formulas

    It was inadequate for that purpose. In particular, if the price of any of the constituents were to fall to zero, the whole index would fall to zero. That is an extreme case; in general the formula will understate the total cost of a basket of goods (or of any subset of that basket) unless their prices all change at the same rate.

  9. Pearson correlation coefficient - Wikipedia

    en.wikipedia.org/wiki/Pearson_correlation...

    Pearson's correlation coefficient is the covariance of the two variables divided by the product of their standard deviations. The form of the definition involves a "product moment", that is, the mean (the first moment about the origin) of the product of the mean-adjusted random variables; hence the modifier product-moment in the name.