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2. Dashboard (computing) - Wikipedia

   en.wikipedia.org/wiki/Dashboard_(computing)

   Dashboards lead to better management of marketing/financial strategies as a dashboard for the display of marketing data makes the process of marketing easier and more reliable as compared to doing it manually. Web analytics play a crucial role in shaping the marketing strategy of many businesses. Dashboards also facilitate for better tracking ...

3. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]

4. Adobe Experience Cloud - Wikipedia

   en.wikipedia.org/wiki/Adobe_Experience_Cloud

   Adobe Analytics (formerly Omniture), is a widely used tool for web analytics. The tool allows users to define tags embedded in web pages for tracking purposes in order to create customized metrics that can be used for digital marketing and user behavior analysis.

5. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Web analytics and optimization of websites and online campaigns now frequently work hand in hand with the more traditional marketing analysis techniques. A focus on digital media has slightly changed the vocabulary so that marketing mix modeling is commonly referred to as attribution modeling in the digital or marketing mix modeling context.

6. Webtrekk - Wikipedia

   en.wikipedia.org/wiki/Webtrekk

   Products and services are cross-channel campaign reporting and AI-enabled marketing intelligence. The Webtrekk Customer Analytics suite includes user-centric analytics, personalized product recommendations, customer intelligence dashboards, customer journey tracking, tag integration, and web behavior re-targeting.

7. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.