Search results
Results from the WOW.Com Content Network
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
The real reader is a concrete reality and determines the writer's purpose and persona. A writer who perceives an audience as real tends to conceive of readers as living persons with specific attitudes and demographic characteristics. Therefore, the writer's task is to accommodate the real reader by analyzing this reader's needs and deferring to ...
Audience analysis tries to isolate variables like region, race, ethnicity, age, gender, and income in an effort to see how different social groups tend to construct different meanings for the same text. [9] In media studies, there are two models used to construct audience reception.
By categorizing the audience's motives for viewing a certain program, they aimed to understand any potential mass-media effects by classifying viewers according to their needs. [7] The audience motivations they were able to identify helped lay the groundwork for their research in 1972 and eventually uses and gratifications theory. [ 17 ]
The mass media regularly present politically crucial information on huge audiences and also represent the reaction of the audience rapidly through the mass media. The government or the political decision-makers have the chance to have a better understanding of the real reaction from the public to those decisions they have made. [81]
Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.
We may also display non-sensitive, health-related ads to users who we or our advertisers believe may be an appropriate audience for such topics. For example, a user who is of childbearing age or views several pages related to newborns and parenting might later be shown an ad for diapers.
Active audience theory is seen as a direct contrast to the Effects traditions, however, Jenny Kitzinger, professor of Communications at Cardiff University, argues against discounting the effect or influence media can have on an audience, acknowledging that an active audience does not mean that media effect or influence is not possible. [5]