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Marketing simulation games provide participants with an interactive method of testing out marketing decisions in an environment which is virtual or which has game characteristics. Common game topics belong to categories such as: marketing strategy , product positioning , pricing strategies , consumer behaviour .
An example of players at a game board. The beer distribution game (also known as the beer game) is an educational game that is used to experience typical coordination problems of a supply chain process. It reflects a role-play simulation where several participants play with each other. The game represents a supply chain with a non-coordinated ...
Markstrat. Markstrat is a business market simulation game developed by Jean-Claude Larréché and Professor Hubert Gatignon, in which players take control of a virtual corporation. Players make a number of decisions in marketing, finance, research and development, and other areas in order to achieve a better performance than competing players ...
t. e. Business simulation games, [1][2] also known as economic simulation games[3][4] or tycoon games, are games that focus on the management of economic processes, [5] usually in the form of a business. Pure business simulations have been described as construction and management simulations without a construction element, [2] and can thus be ...
The D.I.C.E. Award for Strategy/Simulation Game of the Year is an award presented annually by the Academy of Interactive Arts & Sciences during the D.I.C.E. Awards. This award recognizes games "in which user directs or manipulates resources to create a set of conditions that result in success as determined within the confines of the game.
Business simulation or corporate simulation is simulation used for business training, education or analysis. It can be scenario -based or numeric -based. Most business simulations are used for business acumen training and development. Learning objectives include: strategic thinking, decision making, problem solving, financial analysis, market ...
e. Strategy is a major video game genre that emphasizes thinking and planning over direct instant action in order to achieve victory. [1] Although many types of video games can contain strategic elements, as a genre, strategy games are most commonly defined as those with a primary focus on high-level strategy, logistics and resource management.
Leveraging his dual background in marketing and computer science, and working with his research assistant, Hubert Gatignon, from 1974 to 1977 Larreche further developed his work on marketing modeling to create a teaching simulation called Markstrat (short for “marketing strategy”). [13] Markstrat is a game where teams of students compete ...
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