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Social judgment theory is a framework that studies human judgment. It is how people's current attitudes shape the development of sharing and communicating information. [ 1 ] The psychophysical principle involved for example, is when a stimulus is farther away from one's judgmental anchor, a contrast effect is highly possible; when the stimulus ...
Social judgment theory (SJT) is a persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland [17] in 1961, and was defined by Sherif and Sherif as the perception and evaluation of an idea by comparing it with current attitudes. The social judgment theory aims to explain how audiences process messages.
The cues for judgment are analogous to a lens through which the person views an unknown object. Egon Brunswik developed the lens model as a representation of his theory of probabilistic functionalism, which describes how people function in an uncertain world. On one side of the lens is the environmental system that is the context for judgment.
Examples of such work that stemmed from their findings was the inoculation theory and the social judgement theory. [17] The research was considered a landmark in the development of attitude change and persuasion. [17]
Social judgment theory suggests that when people are presented with an idea or any kind of persuasive proposal, their natural reaction is to immediately seek a way to sort the information subconsciously and react to it. We evaluate the information and compare it with the attitude we already have, which is called the initial attitude or anchor ...
Essential to social judgment theory is the idea of ego thus actions or ideas with a varying degree of ego involvement carry a commensurate amount of vested interest to the individual as detailed by Sherif, Kelly, Rogers, Sarup, and Tittler. Sherif, et al. [9] conducted a series of studies to develop “indicators of ego involvement” (p. 311).
Social judgment theory – emphasizes the distance in opinions, and whether it is in the "acceptance latitude" or "rejection latitude" or in the intermediate zone. This concept relates to the peripheral processing route because when a person already has a strong opinion on the idea (an anchor), they are more likely to take the peripheral route ...
Thin slices of the behavioral stream contain important diagnostic and predictive social psychological information. Because thin-slice perception and judgment is sufficiently effective, people's interpersonal perceptions can occur immediately, automatically, and to some extent validly before much can be communicated verbally or through actions and events.