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Social judgment theory is a framework that studies human judgment. It is how people's current attitudes shape the development of sharing and communicating information. [ 1 ] The psychophysical principle involved for example, is when a stimulus is farther away from one's judgmental anchor, a contrast effect is highly possible; when the stimulus ...
Social judgment theory (SJT) is a persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland [17] in 1961, and was defined by Sherif and Sherif as the perception and evaluation of an idea by comparing it with current attitudes. The social judgment theory aims to explain how audiences process messages.
For example, when getting to know others, people tend to ask leading questions which seem biased towards confirming their assumptions about the person. However, this kind of confirmation bias has also been argued to be an example of social skill ; a way to establish a connection with the other person.
Assimilation effects arise in fields of social cognition, for example in the field of judgment processes or in social comparison. Whenever researchers conduct attitude surveys and design questionnaires, they have to take judgment processes and resulting assimilation effects into account. Assimilation and contrast effects may arise through the ...
This does not discount Haidt's model but encourages a focus on how judgments of action may intersect with judgments of people. [26] Other researchers have criticized the evidence cited in support of social intuitionism relating to moral dumbfounding, [2] arguing these findings rely on a misinterpretation of participants' responses. [27] [28]
Social judgment theory suggests that when people are presented with an idea or any kind of persuasive proposal, their natural reaction is to immediately seek a way to sort the information subconsciously and react to it. We evaluate the information and compare it with the attitude we already have, which is called the initial attitude or anchor ...
Thin slices of the behavioral stream contain important diagnostic and predictive social psychological information. Because thin-slice perception and judgment is sufficiently effective, people's interpersonal perceptions can occur immediately, automatically, and to some extent validly before much can be communicated verbally or through actions and events.
Association – Constructive social judgments require the interpretation of complex information. Affect can prime certain associations that influence subsequent interpretation. Taken as a whole, Forgas has identified two overarching conditions under which mood is most likely to affect information processing: