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Prime is a range of sports drinks, drink mixes and energy drinks created and marketed by Prime Hydration, LLC. The range is promoted and founded by internet personalities Logan Paul and Olajide "KSI" Olatunji. The announcement and the release of the product in 2022 was followed by a social media hype associated with these social media ...
The product was announced to the public by KSI, Logan Paul, and MrBeast as a collaboration on September 16, 2024, [2] [3] following other food and beverage products such as Prime, a range of energy and sports drinks by Olatunji and Paul, and Feastables, a brand of chocolate bars by Donaldson. Both products are sold in combination with Lunchly kits.
The drink—originally an electrolyte-spiked coconut water that expanded its offerings to caffeine-loaded energy drink cans costing less than $2.50—was put on resale sites for 1,200 British ...
Going into the drinks business proved to be profitable for both YouTubers as "Prime Hydration generated more than $250 million in retail sales in its first year, including $45 million in a single ...
On 20 November 2024, Prime Hydration filed a countersuit against The Mark Anthony Group and Más+ by Messi, alleging that the drink infringes on Prime's trademark. The lawsuit cited similarities in the bottle design and tagline, and claimed that the product's design led to anti-competitive practices , arguing that consumers were confusing the ...
Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T. Soccer superstar Lionel Messi has partnered with White Claw’s parent company to create a new hydration beverage ...
“PRIME Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top selling energy drinks, all falling within the legal limit of the countries it’s sold in ...
I strongly support the title Prime (drink brand) or Prime (beverage brand). The product is not just "a drink", such as Vimto. It is a brand of sports drinks, drink mixes, and energy drinks. Tbf69 13:48, 5 January 2023 (UTC) Please provide evidence that independent sources have been discussing a brand rather than a specific product.