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The artist-designer Jules Chéret (1835–1932) was a notable early creator of French Art Nouveau posters. He helped turn the advertising poster into an art form. The son a family of artisans, he apprenticed with a lithographer and also studied at the École nationale supérieure des arts décoratifs.
Challenged by newer modes of advertising, the poster as a communicative tool began to decline after the First World War. Civic groups had long assailed the poster, arguing that the nature of the poster made public spaces ugly. But the real threat to posters came from newer forms of advertising.
Eventually he became a major advertising force, adding the railroad companies and a number of manufacturing businesses to his client list. As his work became more popular and his large posters displaying modestly free-spirited women found a larger audience, pundits began calling him the "father of the women's liberation."
Historic poster artists. The Beggarstaffs, active 1893–1899; Róbert Berény (1887–1954) Gino Boccasile (1901–1952) Sándor Bortnyik (1893–1976)
Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media. [1] The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines.
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