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Microsoft Advertising (formerly Bing Ads) is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings and videos to web users. Provides pay per click advertising on search engines Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.
For example, in the year 2014, PPC(AdWords) or online advertising contributed approximately US$45 billion of the total US$66 billion of Google's annual revenue [18] In 2010, Yahoo and Microsoft launched their combined effort against Google, and Microsoft's Bing began to be the search engine that Yahoo used to provide its search results. [19]
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. . DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc ...
UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]
An open API (often referred to as a public API) is a publicly available application programming interface that provides developers with programmatic access to a (possibly proprietary) software application or web service. [1] Open APIs are APIs that are published on the internet and are free to access by consumers. [2]
Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [4]
The AdSense and AdWords APIs, based on the SOAP data exchange standard, allow developers to integrate their own applications with these Google services. The AdSense API allows owners of websites and blogs to manage AdSense sign-up, content and reporting, while the AdWords API gives AdWords customers programmatic access to their AdWords accounts and campaigns.
The Indexed Database API (commonly referred to as IndexedDB) is a JavaScript application programming interface (API) provided by web browsers for managing a NoSQL database of objects. It is a standard maintained by the World Wide Web Consortium (W3C). [1] As an alternative to the Web storage standard, IndexedDB can provide more storage capacity.