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In 2010, Deckers acquired MOZO Shoes, a brand that produced footwear for the culinary industry. The following year, Deckers acquired Sanuk shoes for $120 million, which it later divested to Canadian sportswear company Lolë. [7] [8] In 2013, Deckers acquired Hoka One One. [9] In 2015, Deckers acquired Koolaburra and positioned it under its UGG ...
Hoka One One Tennine. The company was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, former Salomon employees. They sought to design a shoe that allowed for faster downhill running, and created a model with an oversized outsole that had more cushion than other running shoes at the time. [2]
Hoka sales soared once again, accelerating from the previous quarter to grow 34.7% to $570.9 million. The performance from Ugg, which is still Deckers' biggest brand, was also strong, rising 13% ...
In the latest-reported period -- its fiscal 2025's first quarter (ended June 30) -- Deckers Outdoor's revenue climbed by 22%, led by an even stronger 30% increase from the Hoka brand.
[9] The UGG brand, with Deckers, gained market traction slowly, but after an Oprah Winfrey feature on a "Favorite Things show sales and popularity increased dramatically. [9] UGGs soon became a fashion trend ingrained in popular culture with celebrities such as Kate Moss , [ 9 ] Katy Perry , Gisele Bündchen , and Sarah Michelle Gellar all ...
The results marked a milestone for the Hoka brand, which achieved a one-billion dollar revenue milestone within the last 12 months. How Deckers Is Bringing Hoka to More People Via Stores ...
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