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  2. Customer franchise - Wikipedia

    en.wikipedia.org/wiki/Customer_franchise

    The customer franchise is, to all practical intents, the external alter ego of the brand, and hence can be seen as the mirror image of the brand franchise. The brand is how the producer typically sees the (internal) investment. The customer franchise is the outcome of that internal investment; the counterbalancing entry with the customers.

  3. Franchising - Wikipedia

    en.wikipedia.org/wiki/Franchising

    The word franchise is of Anglo-French derivation—from franc, meaning 'free'—and is used both as a noun and as a (transitive) verb. [2] For the franchisor, use of a franchise system is an alternative business growth strategy, compared to expansion through corporate owned outlets or "chain stores". Adopting a franchise system business growth ...

  4. Microfranchising - Wikipedia

    en.wikipedia.org/wiki/Microfranchising

    Microfranchising is a business model that applies elements and concepts of traditional franchising to small businesses in the developing world. It refers to the systemization and replication of micro-enterprises. Microfranchising is broadly defined as small businesses that can easily be replicated by following proven marketing and operational ...

  5. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Customer self-service: Help them create a customer service FAQ in wiki or blog format. Create a blog where technical support staff and customers can communicate directly. Product co-development: Create a blog where product developers and consumers can communicate directly.

  6. LiveChat - Wikipedia

    en.wikipedia.org/wiki/LiveChat

    LiveChat is an online customer service software with online chat, help desk software, and web analytics capabilities. [1]It was first launched in 2002 [2] [3] and is currently developed and offered in a SaaS (software as a service) business model by Text.

  7. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    This included embedding sales force automation or extended customer service (e.g. inquiry, activity management) as CRM features in their ERP. Customer relationship management was popularized in 1997 due to the work of Siebel, Gartner, and IBM. Between 1997 and 2000, leading CRM products were enriched with shipping and marketing capabilities. [13]

  8. Facebook live - Wikipedia

    en.wikipedia.org/?title=Facebook_live&redirect=no

    This page was last edited on 13 September 2017, at 20:21 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.

  9. Social media and television - Wikipedia

    en.wikipedia.org/wiki/Social_media_and_television

    TV show producers are also releasing video clips from live TV, including promotional trailers and excerpts from shows on popular social media platforms, including Facebook, Instagram, Twitter and Snapchat in order to generate additional advertising revenue and increase Internet users' awareness of and interest in their show.