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The "Just Do It" campaign celebrated its 30th anniversary on September 5, 2018, with the release of their video titled "Dream Crazy". This short video followed the trend of Nike partnering up with famous or trending athletes and featured numerous household named sports figures such as LeBron James , Serena Williams , and Colin Kaepernick .
Nike released a new advertisement featuring an all-female cast of athletes for the "Just Do It" campaign, and it's as brilliant as one would imagine.
Nike has released its first commercial with former San Francisco 49ers quarterback Colin Kaepernick as its new “Just Do It” spokesman. The 2-minute spot, titled “Dream Crazy,” showcases an ...
According to Shelly Lucas, Nike created a team of "...about 40 female employees from various Nike and Wieden & Kennedy (Nike's advertising agency) departments and let the team work together on new women’s campaign." [1] The team of women eventually created advertising campaigns that revolved around three "big ideas": empowerment, entitlement ...
Wieden+Kennedy has created original content for various brands under the moniker W+K Entertainment since 2001. Its productions include Battlegrounds, [8] an MTV2 series showcasing streetball; [9] Ginga, [10] a documentary about Brazilian association football (soccer) players; and Road to Paris, [11] documenting Lance Armstrong's path to his third Tour de France victory in 2001.
Caitlyn Jenner, a transgender woman, also condemned the marketing campaign accusing Nike of trying to “erase women” from sports. “EQUALITY > INCLUSIVITY (STOP TRYING TO ERASE WOMEN).
The advertising agency Wieden+Kennedy began its partnership with Nike, Inc. in 1982 and, aside from a short period in the mid-1980s, has held the account ever since. [1] In the early years of the partnership, campaigns were focused almost exclusively at male demographics, leaving the market for women's sportswear to rivals such as Reebok and LA Gear. [2]
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