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She commented that reviving memories of a suit that the majority of the public had forgotten after the initial burst of publicity was the wrong strategy from Taco Bell. [78] In March 2012, Taco Bell teamed up with Frito-Lay and created the Doritos Locos Tacos, which is a taco with a Dorito Nacho Cheese flavored taco shell. [79]
Then, on Tuesday, Jan. 23, the first 500 Taco Bell Rewards members can get a box of Cinnamon Twists Cereal through the chain's mobile app as part of Taco Bell's weekly "Tuesday Drops" offering.
Taco Bell most recently brought back the Double Decker Taco in December 2023 for a limited time. After the item lost an election to the Enchirito in 2022, people on social media put the pressure ...
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A year later, PepsiCo purchased Taco Bell from founder Glen Bell. [4] In July 1986, R. J. Reynolds sold KFC to PepsiCo [4] to pay off debt from its recent purchase of Nabisco. In 1990, Hot 'n Now was acquired via Taco Bell from William Van Domelen, [5] but the company was sold in 1996. [6] In 1992, PepsiCo acquired California Pizza Kitchen.
In February 2018, Chipotle announced that Taco Bell CEO Brian Niccol would replace Ells as CEO starting on March 5 while Ells would retain his chairman position. [45] Many industry analysts praised Niccol's appointment saying that Chipotle "needed new blood". [46] Chipotle stock went up $30.27, or 12.04%, as a result of the announcement.
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In celebration of Taco Bell’s bravery in bringing back the menu item, the Double Decker Taco will go for $2 and the Double Decker Taco Supreme for $2.69 (compared to it’s previous prices of $2 ...
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