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Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
Dr. Dre has stated that he is a perfectionist and is known to pressure the artists with whom he records to give flawless performances. [177] In 2006, Snoop Dogg told the website Dubcnn.com that Dr. Dre had made new artist Bishop Lamont re-record a single bar of vocals 107 times. [185] Dr.
Monster DNA headphones. Monster established a partnership with rap mogul Dr. Dre and Interscope Records in 2007 to design and manufacture the Beats Electronics line of headphones called "Beats by Dr. Dre". [13] This led to a trend among headphone manufacturers to create celebrity-endorsed products.
The two co-founded Beats Electronics in 2006 and launched its Beats by Dre headphones two years later. Within a year of launch, they had sold nearly 2 million headsets, and after teaming with ...
The service, part of Dr Dre's Beats brand, is the latest in what has become a crowded market -- the list of subscription-based, on-demand Dr Dre's New Service Threatens Apple and Pandora Skip to ...
The label's foundation proved to be challenging, when on November 26, 1996, upon release, the compilation Dr. Dre Presents: The Aftermath, was given a lukewarm response as was The Firm's The Album, despite the latter, released on October 21, 1997, almost a year after Dr. Dre Presents: The Aftermath, debuting at number one on the Billboard 200.
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