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Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
Save on tablets, headphones, clothing, and more. ... Beats by Dr. Dre. Beats Studio3 Wireless Noise Cancelling Headphones with Apple W1 Headphone Chip- Matte Black. $127 $300 Save $173.
A 2009 commercial for the Dr Pepper soft drink had Dr. Dre DJing with Beats headphones and playing a brief snippet off the never-released Detox album. [ 81 ] [ 82 ] In 2010, Dr. Dre had a cameo in a commercial for HP laptops that featured a plug for Beats Audio. [ 152 ]
In 2006, Iovine and close friend, hip hop musician Dr. Dre, co-founded Beats Electronics. Two years later, the brand launched its first official set of headphones. [5] In late 2013, they began development for, and in 2014, launched Beats Music, which went on to become the framework for Apple Music. [6]
Dr. Dre: Beats by Dr. Dre. With $1.5 billion in annual revenue from the sale of headphones, earbuds and Bluetooth speakers, Beats by Dr. Dre tops the list of successful celebrity-owned businesses.
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