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Josef Müller-Brockmann (9 May 1914 – 30 August 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm. He was a pioneer of the International Typographic Style. [1] One of the main masters of Swiss design.
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
Two major Swiss design schools are responsible for the early years of International Typographic Style. A graphic design technique based on grid-work that began in the 19th century became inspiration for modifying the foundational course at the Basel School of Design in 1908.
In the 1930s, his work as a graphic artist and book designer placed him among the pioneers of modern Swiss graphic design; in paintings of this period, he worked on curved and diagonal constructions. Success eventually allowed him to establish his own graphic design studio in Zürich. [2]
Dorothea Hofmann (née Schmid, 9 October 1929 – 26 July 2023), also known as Dorli, [1] was a Swiss graphic designer, artist, educator and the author of Die Geburt eines Stils (The Birth of a Style). She was one of the first students who passed the Basel education model.
Emil Ruder (20 March 1914 – 13 March 1970) was a Swiss typographer and graphic designer, who with Armin Hofmann joined the faculty of the Schule für Gestaltung Basel (Basel School of Design). [1] One of the main masters of Swiss design. [2] [3]
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Through my teaching I set out to use the positive qualities of Swiss typography as a base from which to pursue radically new typographic frontiers.” [5] Between 1974 and 1996, at Hofmann’s invitation, Weingart taught at the Yale Summer Program in Graphic Design in Brissago, Switzerland. For over forty years he lectured and taught ...