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A 1969 Swiss poster in International Typographic Style A 1959 Swiss poster. The style emerged from a desire to represent information objectively, free from the influence of associated meaning. The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward ...
The term Swiss Style is also sometimes completely identified with the concept of International Typographic Style. This is wrong. The Swiss school, being a continuation of the International Typographic Style, is an autonomous phenomenon. [7] Swiss style is an independent system associated with the formation of the graphic style of the 1950s ...
Wolfgang Weingart is credited with developing New Wave typography in the early 1970s at the Basel School of Design, Switzerland. [2] [3] New Wave along with other postmodern typographical styles, such as Punk and Psychedelia, arose as reactions to International Typographic Style or Swiss Style which was very popular with corporate culture.
Helvetica, also known by its original name Neue Haas Grotesk, is a widely-used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th-century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. [2]
In relation to the international graphics of the 1920s - 1930s, the term "International Typographic Style" is used. [39] In the 1950s - 1960s, such a phenomenon as "Swiss style" was formed in typography. [40] [41] By the twentieth century, computers turned typeface design into a rather simplified process.
The Swiss Style (as a conditional continuation of International Typographic Style) was developed in Switzerland in the 1950s. [7] This style was defined by the use of sans-serif typefaces, and employed a page grid for structure, producing asymmetrical layouts. By the 1960s, the grid had become a routine procedure.
International style is sometimes understood as a general term associated with such architectural phenomena as Brutalist architecture, constructivism, functionalism, and rationalism. Phenomena similar in nature also existed in other artistic fields, for example in graphics, such as the International Typographic Style and Swiss Style. [20] [21]
Helvetica is an example of this. Unlike earlier grotesque designs, many were issued in large families from the time of release. Neo-grotesque type began in the 1950s with the emergence of the International Typographic Style, or Swiss style.