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Big Heart Pet Brands also produced and distributed private label pet products. On February 3, 2015, it was announced The J.M. Smucker Company would acquire Big Heart Pet Brands for $5.8 billion. [4] J.M. Smucker took over the former Big Heart's brands, marketing under its name.
Kinship is an investment entity that focuses on pet technology and pet care. [9] Through this fund, Mars has invested in: FluffyGo; Leap Venture Studio & cademy; Pet Insight Project; Pet Story; VetInSight; Whistle; Wisdom Panel
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The company founder, Joe Markham, created the KONG product in the 1970s, when he noticed his German shepherd Fritz damaging his teeth by chewing rocks. He found that Fritz enjoyed chewing on a hard rubber Volkswagen Bus suspension device, and spent about six years experimenting with different compounds to produce a chew toy of similar size and shape that he could sell to pet owners.
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Rolf C. Hagen began acquiring bird seeds from the prairies in Western Canada with the intention of exporting them back to Germany, where he had established contacts. This was the initial stage of his new venture before expanding his business into a diverse pet supplies manufacturer.
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