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Almost half of Americans use social media as a news source, according to the Pew Research Center. [1] These are participatory platforms that allow user-generated content [2] [3] and sharing content within one's own virtual network. [4] [2] Using social media as a news source allows users to engage with news in a variety of ways including:
Social media as a news source is defined as the use of online social media platforms such as Instagram, TikTok, and Facebook rather than the use of traditional media platforms like the newspaper or live TV to obtain news.
News influencers are defined as "individuals who have a large following on social media and often post about news or political or social issues." [ 13 ] Users say they get basic facts, opinions, funny posts, and breaking news from their respective news influencers.
This exponential increase of social media has additionally caused a change in which people communicate with others as well as receive information. About 53% use social media to read/watch the news. [27] Many people use the information specifically from social media influencers to understand more about a topic, business, or organization. [28]
Social media is a large contributor to the change from mass media to a new paradigm because through social media what is mass communication and what is interpersonal communication is confused. [39] Interpersonal/niche communication is an exchange of information and information in a specific genre.
Research has shown that fake news hurts social media and online based outlets far worse than traditional print and TV outlets. After a survey was conducted, it was found that 58% of people had less trust in social media news stories as opposed to 24% of people in mainstream media after learning about fake news. [57]
Trump Media owns Truth Social, an X-like social media platform that targets a niche of conservative-leaning users. Meta is the market leader that owns Facebook, Instagram, Messenger, and WhatsApp.
NowThis News is a progressive social media-focused news organization founded in 2012. The company posts short (in most cases 15 seconds long) news videos and hyperpartisan content, which is primarily emotion-driven in order to generate views and shares.