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  2. Salesforce Marketing Cloud - Wikipedia

    en.wikipedia.org/wiki/Salesforce_Marketing_Cloud

    Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012 ...

  3. Salesforce - Wikipedia

    en.wikipedia.org/wiki/Salesforce

    Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.

  4. Sales force management system - Wikipedia

    en.wikipedia.org/wiki/Sales_force_management_system

    Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems.

  5. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    The dashboard may provide client information, past sales, previous marketing efforts, and more, summarizing all of the relationships between the customer and the firm. Operational CRM is made up of three main components: sales force automation, marketing automation, and service automation. [20]

  6. Marc Benioff - Wikipedia

    en.wikipedia.org/wiki/Marc_Benioff

    Benioff worked at Oracle for 13 years in a variety of sales, marketing, and product development roles. [3] At 23, he was named Oracle's Rookie of the Year, and later became the youngest vice president in the company's history. [3] Benioff founded Salesforce in 1999, [16] while working from a San Francisco apartment. He defined its mission in a ...

  7. Marc Benioff says Salesforce is basically starting from a ...

    www.aol.com/marc-benioff-says-salesforce...

    Salesforce CEO Marc Benioff told Fortune that the company was making a "hard pivot" to AI agents. Salesforce's Agentforce platform lets users create custom AI agents to interact with customers.

  8. Cloud marketing - Wikipedia

    en.wikipedia.org/wiki/Cloud_marketing

    Cloud marketing is the process of an organization's efforts to market their goods and services online through integrated digital experiences, by which they are specialized for every end-user. [1] It aims to use advertising methods to give tailor-made adverts to customers based on their browsing history or interests via online applications ...

  9. Software as a service - Wikipedia

    en.wikipedia.org/wiki/Software_as_a_service

    Some SaaS providers offer free services to consumers that are funded by means such as advertising, affiliate marketing, or selling consumer data. [20] One of the most popular models for Internet start-ups and mobile apps is freemium, where the company charges for continued use or a higher level of service.

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